Explainer Video 101: Everything You Need to Know
You want every lead and prospective customer that comes your way to know how great your products or services are. But it can be rather hard to communicate the true value of your offerings when you only have limited time to impress. After all, there is a lot of information that you need to share, including product/service details, benefits, prices, and mission. Putting it all down in text form may sound useful, but we live in a world where people’s attention span is continuously decreasing and nobody has the time or the patience to read long documents.
Instead of going the text way, you can use the power of video marketing to impress your leads. Converting all the information into an engaging and powerful explainer video can make it easily digestible for the end-users and directly lead to more conversions.
In fact, adding explainer videos to your website can keep viewers hooked on your page two times longer and increase your chances of landing higher on SEO search rankings. Explainer videos can also be repurposed on your social media handles to improve brand awareness and engagement.
The benefits of explainer videos
Explainer videos are a powerful and memorable way of communicating your brand’s value to your potential customers. With videos, you can control how much time viewers spend on each point, which can, in turn, allow you to compel your target audience to focus more on your product’s primary features.
Here are some of the many benefits of explainer videos:
They are short and easy to understand
The internet is full of distractions and your prospective customers do not have a lot of time to spare. Explainer videos are short and crisp, which can make it easier for people to retain all the information you throw their way while avoiding cognitive overload.
They are easily customizable according to your target audience
The great part about explainer videos is that they don’t follow a one-size-fits-all rule. You can create different explainer videos to align with different buyer personas and address the different pain points of your target audience in order to improve conversions.
They improve brand awareness
Not all viewers will be compelled to buy your products or services right after they watch your explainer videos, but well-created and visual explainer videos can inform new prospective customers about your brand and improve the overall brand awareness. That way, when users are looking for a product or service similar to what you offer, they will remember your brand.
They can break even the most complex ideas into simple ones
If you have a complex product that can take quite a lot of time to explain, the best and quickest way to break it down for your prospective customers is by turning it into an animated explainer video that walks the viewer through all the aspects of your products. Adding motion graphics, whiteboard animation or action in explainer videos can also be a fun way to explain complex concepts.
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Instead of going the text way, you can use the power of video marketing to impress your leads. Converting all the information into an engaging and powerful explainer video can make it easily digestible for the end-users and directly lead to more conversions.
In fact, adding explainer videos to your website can keep viewers hooked on your page two times longer and increase your chances of landing higher on SEO search rankings. Explainer videos can also be repurposed on your social media handles to improve brand awareness and engagement.
The benefits of explainer videos
Explainer videos are a powerful and memorable way of communicating your brand’s value to your potential customers. With videos, you can control how much time viewers spend on each point, which can, in turn, allow you to compel your target audience to focus more on your product’s primary features.
Here are some of the many benefits of explainer videos:
They are short and easy to understand
The internet is full of distractions and your prospective customers do not have a lot of time to spare. Explainer videos are short and crisp, which can make it easier for people to retain all the information you throw their way while avoiding cognitive overload.
They are easily customizable according to your target audience
The great part about explainer videos is that they don’t follow a one-size-fits-all rule. You can create different explainer videos to align with different buyer personas and address the different pain points of your target audience in order to improve conversions.
They improve brand awareness
Not all viewers will be compelled to buy your products or services right after they watch your explainer videos, but well-created and visual explainer videos can inform new prospective customers about your brand and improve the overall brand awareness. That way, when users are looking for a product or service similar to what you offer, they will remember your brand.
They can break even the most complex ideas into simple ones
If you have a complex product that can take quite a lot of time to explain, the best and quickest way to break it down for your prospective customers is by turning it into an animated explainer video that walks the viewer through all the aspects of your products. Adding motion graphics, whiteboard animation or action in explainer videos can also be a fun way to explain complex concepts.
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